#F3F1EDLinen
#2B2B2BGunmetal
#D88B65Camel
#7F5990Plum

Juicy Camel & Plum color palette

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Juicy Camel & Plum is a split color palette tagged modern, white, gray. The hues span about 119°, enough contrast to create a focal point without the harshness of true complements. Neither washed out nor loud, it adapts to most contexts. The overall temperature is warm.

Color codes click any value to copy

SwatchNameHEXRGBHSLOKLCH
Linen#F3F1EDrgb(243, 241, 237)hsl(40, 20%, 94%)oklch(95.9% 0.006 85)
Gunmetal#2B2B2Brgb(43, 43, 43)hsl(0, 0%, 17%)oklch(28.9% 0.000 0)
Camel#D88B65rgb(216, 139, 101)hsl(20, 60%, 62%)oklch(70.7% 0.108 47)
Plum#7F5990rgb(127, 89, 144)hsl(281, 24%, 46%)oklch(52.6% 0.095 315)

Why it works and how to use it

With 3 chromatic colors, Camel takes the lead while the rest support. Lightness runs from 17% to 94%. Well suited to websites, presentations and branding.

  • Background: Linen (#F3F1ED) is the lightest color, so it belongs on large surfaces.
  • Text: Gunmetal (#2B2B2B) on #F3F1ED gives 12.55:1, passing WCAG AAA.
  • Primary: Camel (#D88B65) is the most saturated mid-tone; use it for buttons and links with a border or a darker shade for contrast.
  • Accent: Plum (#7F5990) for highlights, badges and hover states.

3 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Linen on Gunmetal at 12.55:1.

Preview on a real UI see how the palette feels in context

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Design faster with Juicy Camel & Plum

A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.

Primary action Secondary
Card title
Card title
Card title
Roles are assigned by lightness.

Color blindness simulation

#F3F1ED
#2B2B2B
#D88B65
#7F5990

Color-blind check: all four colors stay distinguishable under protanopia, deuteranopia and tritanopia.

Contrast check WCAG ratios between palette colors

PairSampleRatioLevel
#F3F1ED on #2B2B2BAa12.55:1AAA
#2B2B2B on #D88B65Aa5.26:1AA
#F3F1ED on #7F5990Aa4.99:1AA
#2B2B2B on #7F5990Aa2.52:1Fail
#F3F1ED on #D88B65Aa2.39:1Fail
#D88B65 on #7F5990Aa2.09:1Fail

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