#924A43
#5C6049
#D5D2BF
#F5F3ED
#F4F3F1Smoke
#B9B6B1Ash
#5F5C58Umber
#C86A4AClay
Gray & Terracotta is a muted neutral-based color palette tagged modern, white, gray. Built almost entirely from neutrals, with Clay (#C86A4A) as the single point of color. Saturation stays low across the board, giving it a calm, editorial feel.
Color codes click any value to copy
Why it works and how to use it
It works because the lightness range is wide (36% to 95%), which gives clear hierarchy between background, content and accents. Try it for websites, presentations and branding.
- Background: Smoke (#F4F3F1) is the lightest color, so it belongs on large surfaces.
- Text: Umber (#5F5C58) on #F4F3F1 gives 6:1, passing WCAG AA.
- Primary: Clay (#C86A4A) is the most saturated mid-tone; use it for buttons and links (3.37:1 against the background, fine for UI elements).
- Accent: Ash (#B9B6B1) for highlights, badges and hover states.
1 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Smoke on Umber at 6:1.
Preview on a real UI see how the palette feels in context
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Design faster with Gray & Terracotta
A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.
Primary action SecondaryCard title
Card title
Card title
Roles are assigned by lightness.
Color blindness simulation
#F4F3F1
#B9B6B1
#5F5C58
#C86A4A
Color-blind check: all four colors stay distinguishable under protanopia, deuteranopia and tritanopia.
Contrast check WCAG ratios between palette colors
| Pair | Sample | Ratio | Level |
|---|---|---|---|
#F4F3F1 on #5F5C58 | Aa | 6:1 | AA |
#F4F3F1 on #C86A4A | Aa | 3.37:1 | AA large only |
#B9B6B1 on #5F5C58 | Aa | 3.29:1 | AA large only |
#B9B6B1 on #C86A4A | Aa | 1.85:1 | Fail |
#F4F3F1 on #B9B6B1 | Aa | 1.82:1 | Fail |
#5F5C58 on #C86A4A | Aa | 1.78:1 | Fail |
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