Color Guides

Short, practical guides written for people who need to ship, not write essays.

• How to Choose a Color Palette (Step by Step)
  A practical, five-step method for picking colors that work together, with rules for ratios, contrast and testing.
• Color Theory Basics for Designers
  Hue, saturation, lightness, the color wheel and the six harmony rules explained with examples.
• Website Color Schemes: 60-30-10, Roles and Examples
  How to assign background, text, primary and accent roles from a palette and keep a site consistent.
• How to Build a Brand Color Palette
  From one brand color to a complete system of primary, secondary, neutral and semantic colors.
• Accessible Color Contrast: WCAG 2.2 Explained
  What 4.5:1 means, how to fix failing pairs, and how to design for color blindness.
• Pastel Color Palettes: How to Use Them Without Looking Washed Out
  The base-anchor-accent formula that keeps pastels soft but readable.
• How to Build a Dark Mode Color Palette
  Near-black backgrounds, elevation by lightness, desaturated accents and contrast targets.
• Wedding Color Palettes 2026, Season by Season
  Cloud white, sage, dusty blue, terracotta and deep teal, with hex codes for every season.
• How to Choose Logo Colors
  One color first, category contrast, meaning, reproduction tests and the surrounding brand palette.
• HEX, RGB, HSL and OKLCH Explained
  What each color code means, how they differ and when to use which.
• Complementary Colors Explained
  Why opposites clash, the 80/20 rule, and split and near-complementary alternatives.
• Color Psychology in Marketing: What Actually Holds Up
  Contrast, consistency, category expectations and culture, minus the folklore.
• How to Extract a Color Palette from an Image
  Get hex codes from any photo in the browser and turn them into a usable palette.