#2C3424Jet
#62694EDove Gray
#C9A886Latte
#FCF9EBIvory

Startup Latte & Dove Gray color palette

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Startup Latte & Dove Gray is a analogous color palette tagged modern, muted, minimal. Analogous neighbors on the wheel (Jet, Latte) give it a natural, low-tension flow. Saturation is moderate, which keeps it flexible for both interfaces and print. The overall temperature is warm.

Color codes click any value to copy

SwatchNameHEXRGBHSLOKLCH
Jet#2C3424rgb(44, 52, 36)hsl(90, 18%, 17%)oklch(31.2% 0.030 130)
Dove Gray#62694Ergb(98, 105, 78)hsl(76, 15%, 36%)oklch(50.7% 0.042 120)
Latte#C9A886rgb(201, 168, 134)hsl(30, 38%, 66%)oklch(75.2% 0.060 68)
Ivory#FCF9EBrgb(252, 249, 235)hsl(49, 74%, 95%)oklch(98.1% 0.019 97)

Why it works and how to use it

It works because the lightness range is wide (17% to 95%), which gives clear hierarchy between background, content and accents. Try it for websites, presentations and branding.

  • Background: Ivory (#FCF9EB) is the lightest color, so it belongs on large surfaces.
  • Text: Jet (#2C3424) on #FCF9EB gives 12.25:1, passing WCAG AAA.
  • Primary: Latte (#C9A886) is the most saturated mid-tone; use it for buttons and links with a border or a darker shade for contrast.
  • Accent: Dove Gray (#62694E) for highlights, badges and hover states.

3 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Jet on Ivory at 12.25:1.

Preview on a real UI see how the palette feels in context

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Design faster with Startup Latte & Dove Gray

A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.

Primary action Secondary
Card title
Card title
Card title
Roles are assigned by lightness.

Color blindness simulation

#2C3424
#62694E
#C9A886
#FCF9EB

Color-blind check: all four colors stay distinguishable under protanopia, deuteranopia and tritanopia.

Contrast check WCAG ratios between palette colors

PairSampleRatioLevel
#2C3424 on #FCF9EBAa12.25:1AAA
#2C3424 on #C9A886Aa5.81:1AA
#62694E on #FCF9EBAa5.45:1AA
#62694E on #C9A886Aa2.58:1Fail
#2C3424 on #62694EAa2.25:1Fail
#C9A886 on #FCF9EBAa2.11:1Fail

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