#7A1F4B
#008393
#F4A9C7
#FFF3F7
#7A1F4B · Plum Purple
Click to copy#7A1F4B is a dark, moderately saturated purple color, closest to Plum Purple and near Plum Purple and Wine. In OKLCH it has 40% lightness and 0.13 chroma at hue 355°. Purple suggests creativity, luxury and imagination; deep purples feel premium, light ones feel gentle, which makes #7A1F4B a natural choice for beauty, creative tools and premium products. It appears in 2 ColorSwoop palettes.
Color codes click to copy
HEX
#7A1F4BRGB
rgb(122, 31, 75)HSL
hsl(331, 59%, 30%)CMYK
0, 75, 39, 52CSS var
--plum-purpleContrast
9.88:1 white · 2.13:1 blackSimilar named colors
How to use #7A1F4B
White text passes WCAG AA on #7A1F4B (9.88:1); black does not, so keep dark text off it.
For a calm scheme pair #7A1F4B with its analogous neighbors #7A1F78 and #7A211F; for contrast use its complement #1F7A4E as a small accent, and anchor everything with a neutral such as #F5F5F7.
--plum-purple: #7A1F4B;
$plum-purple: #7A1F4B;
colors: { 'plum-purple': '#7A1F4B' }