#722F37 · Wine
Click to copy#722F37 is a medium, muted red color, closest to Wine and near Plum Purple and Eggplant. In OKLCH it has 40% lightness and 0.09 chroma at hue 15°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #722F37 a natural choice for calls to action, sale banners, food and sports brands.
Color codes click to copy
HEX
#722F37RGB
rgb(114, 47, 55)HSL
hsl(353, 42%, 32%)CMYK
0, 59, 52, 55CSS var
--wineContrast
9.65:1 white · 2.18:1 blackSimilar named colors
How to use #722F37
White text passes WCAG AA on #722F37 (9.65:1); black does not, so keep dark text off it.
For a calm scheme pair #722F37 with its analogous neighbors #742F5A and #744A2F; for contrast use its complement #2F746C as a small accent, and anchor everything with a neutral such as #F5F5F7.
--wine: #722F37;
$wine: #722F37;
colors: { 'wine': '#722F37' }