#FFF7F9
#EED8E0
#E11D74
#2B1720
#E11D74 · Ruby
Click to copy#E11D74 is a medium, highly saturated red color, closest to Ruby and near Ruby and Raspberry. In OKLCH it has 60% lightness and 0.23 chroma at hue 2°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #E11D74 a natural choice for calls to action, sale banners, food and sports brands. It appears in 1 ColorSwoop palette.
Color codes click to copy
HEX
#E11D74RGB
rgb(225, 29, 116)HSL
hsl(333, 77%, 50%)CMYK
0, 87, 48, 12CSS var
--rubyContrast
4.54:1 white · 4.63:1 blackSimilar named colors
How to use #E11D74
Both white and black text pass WCAG AA on it, so it is easy to use as a background.
For a calm scheme pair #E11D74 with its analogous neighbors #E21DD8 and #E2271D; for contrast use its complement #1DE289 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--ruby: #E11D74;
$ruby: #E11D74;
colors: { 'ruby': '#E11D74' }