#E0115F · Ruby
Click to copy#E0115F is a medium, highly saturated red color, closest to Ruby and near Raspberry and Cerise. In OKLCH it has 58% lightness and 0.23 chroma at hue 9°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #E0115F a natural choice for calls to action, sale banners, food and sports brands.
Color codes click to copy
HEX
#E0115FRGB
rgb(224, 17, 95)HSL
hsl(337, 86%, 47%)CMYK
0, 92, 58, 12CSS var
--rubyContrast
4.76:1 white · 4.41:1 blackSimilar named colors
How to use #E0115F
White text passes WCAG AA on #E0115F (4.76:1); black does not, so keep dark text off it.
For a calm scheme pair #E0115F with its analogous neighbors #DF11C7 and #DF2911; for contrast use its complement #11DF90 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--ruby: #E0115F;
$ruby: #E0115F;
colors: { 'ruby': '#E0115F' }