#3D0000
#95261C
#D04A28
#F4A259
#D04A28 · Paprika
Click to copy#D04A28 is a medium, moderately saturated red color, closest to Paprika and near Paprika and Burnt Orange. In OKLCH it has 59% lightness and 0.18 chroma at hue 35°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #D04A28 a natural choice for calls to action, sale banners, food and sports brands. It appears in 1 ColorSwoop palette.
Color codes click to copy
HEX
#D04A28RGB
rgb(208, 74, 40)HSL
hsl(12, 68%, 49%)CMYK
0, 64, 81, 18CSS var
--paprikaContrast
4.48:1 white · 4.69:1 blackSimilar named colors
How to use #D04A28
Black text passes WCAG AA on #D04A28 (4.69:1); white text does not (4.48:1).
For a calm scheme pair #D04A28 with its analogous neighbors #D2285B and #D29F28; for contrast use its complement #28B0D2 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--paprika: #D04A28;
$paprika: #D04A28;
colors: { 'paprika': '#D04A28' }