#6B0F1A
#B4364D
#F4B6C2
#FFF5F7
#B4364D · Brick
Click to copy#B4364D is a medium, moderately saturated red color, closest to Brick and near Terracotta Red and Brick. In OKLCH it has 53% lightness and 0.16 chroma at hue 14°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #B4364D a natural choice for calls to action, sale banners, food and sports brands. It appears in 1 ColorSwoop palette.
Color codes click to copy
HEX
#B4364DRGB
rgb(180, 54, 77)HSL
hsl(349, 54%, 46%)CMYK
0, 70, 57, 29CSS var
--brickContrast
5.87:1 white · 3.58:1 blackSimilar named colors
How to use #B4364D
White text passes WCAG AA on #B4364D (5.87:1); black does not, so keep dark text off it.
For a calm scheme pair #B4364D with its analogous neighbors #B5368D and #B55E36; for contrast use its complement #36B59D as a small accent, and anchor everything with a neutral such as #F5F5F7.
--brick: #B4364D;
$brick: #B4364D;
colors: { 'brick': '#B4364D' }