#7B1E2B
#B23A48
#E8D8D0
#F6F2EF
#B23A48 · Paprika
Click to copy#B23A48 is a medium, moderately saturated red color, closest to Paprika and near Terracotta Red and Paprika. In OKLCH it has 53% lightness and 0.15 chroma at hue 18°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #B23A48 a natural choice for calls to action, sale banners, food and sports brands. It appears in 1 ColorSwoop palette.
Color codes click to copy
HEX
#B23A48RGB
rgb(178, 58, 72)HSL
hsl(353, 51%, 46%)CMYK
0, 67, 60, 30CSS var
--paprikaContrast
5.85:1 white · 3.59:1 blackSimilar named colors
How to use #B23A48
White text passes WCAG AA on #B23A48 (5.85:1); black does not, so keep dark text off it.
For a calm scheme pair #B23A48 with its analogous neighbors #B13983 and #B16739; for contrast use its complement #39B1A3 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--paprika: #B23A48;
$paprika: #B23A48;
colors: { 'paprika': '#B23A48' }