#D7263D
#FFFFFF
#F9C5D1
#2E7D5B
#D7263D · Crimson
Click to copy#D7263D is a medium, moderately saturated red color, closest to Crimson and near Crimson and Cherry. In OKLCH it has 57% lightness and 0.21 chroma at hue 21°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #D7263D a natural choice for calls to action, sale banners, food and sports brands. It appears in 2 ColorSwoop palettes.
Color codes click to copy
HEX
#D7263DRGB
rgb(215, 38, 61)HSL
hsl(352, 70%, 50%)CMYK
0, 82, 72, 16CSS var
--crimsonContrast
4.96:1 white · 4.23:1 blackSimilar named colors
How to use #D7263D
White text passes WCAG AA on #D7263D (4.96:1); black does not, so keep dark text off it.
For a calm scheme pair #D7263D with its analogous neighbors #D92697 and #D96826; for contrast use its complement #26D9C1 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--crimson: #D7263D;
$crimson: #D7263D;
colors: { 'crimson': '#D7263D' }