#3C096C
#7B2CBF
#C77DFF
#E0AAFF
#C77DFF is a light, highly saturated purple color, closest to Orchid and near Orchid and Wisteria. In OKLCH it has 72% lightness and 0.19 chroma at hue 309°. Purple suggests creativity, luxury and imagination; deep purples feel premium, light ones feel gentle, which makes #C77DFF a natural choice for beauty, creative tools and premium products. It appears in 2 ColorSwoop palettes.
#C77DFFrgb(199, 125, 255)hsl(274, 100%, 75%)22, 51, 0, 0--orchid2.69:1 white · 7.81:1 blackBlack text passes WCAG AA on #C77DFF (7.81:1); white text does not (2.69:1).
For a calm scheme pair #C77DFF with its analogous neighbors #8880FF and #FF80F7; for contrast use its complement #B7FF80 as a small accent, and anchor everything with a neutral such as #1F1F24.
--orchid: #C77DFF;
$orchid: #C77DFF;
colors: { 'orchid': '#C77DFF' }