#4A148C
#006746
#BA68C8
#F3E5F5
#BA68C8 is a medium, moderately saturated purple color, closest to Amethyst and near Amethyst and Orchid. In OKLCH it has 65% lightness and 0.16 chroma at hue 322°. Purple suggests creativity, luxury and imagination; deep purples feel premium, light ones feel gentle, which makes #BA68C8 a natural choice for beauty, creative tools and premium products. It appears in 3 ColorSwoop palettes.
#BA68C8rgb(186, 104, 200)hsl(291, 47%, 60%)7, 48, 0, 22--amethyst3.56:1 white · 5.9:1 blackBlack text passes WCAG AA on #BA68C8 (5.9:1); white text does not (3.56:1).
For a calm scheme pair #BA68C8 with its analogous neighbors #8B69C9 and #C969A7; for contrast use its complement #77C969 as a small accent, and anchor everything with a neutral such as #1F1F24.
--amethyst: #BA68C8;
$amethyst: #BA68C8;
colors: { 'amethyst': '#BA68C8' }