#B3001B
#E63946
#F8E9E9
#1D1D1D
#B3001B · Chili
Click to copy#B3001B is a medium, highly saturated red color, closest to Chili and near Chili and Cranberry. In OKLCH it has 48% lightness and 0.20 chroma at hue 25°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #B3001B a natural choice for calls to action, sale banners, food and sports brands. It appears in 5 ColorSwoop palettes.
Color codes click to copy
HEX
#B3001BRGB
rgb(179, 0, 27)HSL
hsl(351, 100%, 35%)CMYK
0, 100, 85, 30CSS var
--chiliContrast
7.16:1 white · 2.93:1 blackSimilar named colors
How to use #B3001B
White text passes WCAG AA on #B3001B (7.16:1); black does not, so keep dark text off it.
For a calm scheme pair #B3001B with its analogous neighbors #B30074 and #B33E00; for contrast use its complement #00B398 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--chili: #B3001B;
$chili: #B3001B;
colors: { 'chili': '#B3001B' }