#B3001B · near Chili

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#B3001B (RGB 179, 0, 27) is a medium, highly saturated red, closest to Chili and near Cranberry and Terracotta Red. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #B3001B a natural choice for calls to action, sale banners, food and sports brands. It appears in 5 ColorSwoop palettes. In OKLCH it has 48% lightness and 0.20 chroma at hue 25°.

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HEX#B3001B
RGBrgb(179, 0, 27)
HSLhsl(351, 100%, 35%)
CMYK0, 100, 85, 30
CSS var--chili
Contrast7.16:1 white · 2.93:1 black

Similar named colors

Chili #C21807Cranberry #9F000FTerracotta Red #C0392BCherry #D2042DRust #B7410E

How to use #B3001B

White text passes WCAG AA on #B3001B (7.16:1); black does not, so keep dark text off it.

For a calm scheme pair #B3001B with its analogous neighbors #B30074 and #B33E00; for contrast use its complement #00B398 as a small accent, and anchor everything with a neutral such as #F5F5F7.

--chili: #B3001B;

Color card

#B3001B hex color card: near Chili, RGB 179, 0, 27
Save or share #B3001B as an image — hex, RGB and HSL on the color itself.

Shades & tints

#240005#48000B#6B0010#8F0016#B3001B#C23349#D16676#E199A4#F0CCD1

Color harmonies for #B3001B

Complementary

#B3001B#00B398

Analogous

#B3001B#B30074#B33E00

Triadic

#B3001B#1BB300#001BB3

Split complementary

#B3001B#00B33E#0074B3

Tetradic

#B3001B#74B300#00B398#3E00B3

Palettes with #B3001B