#B00020
#00A3B5
#FFB4AB
#FDFDFD
#B00020 · Cranberry
Click to copy#B00020 is a medium, highly saturated red color, closest to Cranberry and near Cranberry and Chili. In OKLCH it has 48% lightness and 0.19 chroma at hue 24°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #B00020 a natural choice for calls to action, sale banners, food and sports brands. It appears in 3 ColorSwoop palettes.
Color codes click to copy
HEX
#B00020RGB
rgb(176, 0, 32)HSL
hsl(349, 100%, 35%)CMYK
0, 100, 82, 31CSS var
--cranberryContrast
7.33:1 white · 2.87:1 blackSimilar named colors
How to use #B00020
White text passes WCAG AA on #B00020 (7.33:1); black does not, so keep dark text off it.
For a calm scheme pair #B00020 with its analogous neighbors #B3007A and #B33900; for contrast use its complement #00B392 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--cranberry: #B00020;
$cranberry: #B00020;
colors: { 'cranberry': '#B00020' }