#5C302C
#AD9878
#86624B
#F5E7C6
#AD9878 · Camel
Click to copy#AD9878 is a medium, muted brown color, closest to Camel and near Camel and Hazelnut. In OKLCH it has 69% lightness and 0.05 chroma at hue 78°. Brown suggests earthiness, comfort and reliability; it grounds brighter colors, which makes #AD9878 a natural choice for coffee shops, furniture, crafts and rustic brands. It appears in 2 ColorSwoop palettes.
Color codes click to copy
HEX
#AD9878RGB
rgb(173, 152, 120)HSL
hsl(36, 24%, 57%)CMYK
0, 12, 31, 32CSS var
--camelContrast
2.79:1 white · 7.54:1 blackSimilar named colors
How to use #AD9878
Black text passes WCAG AA on #AD9878 (7.54:1); white text does not (2.79:1).
For a calm scheme pair #AD9878 with its analogous neighbors #AC7C77 and #A6AC77; for contrast use its complement #778CAC as a small accent, and anchor everything with a neutral such as #1F1F24.
--camel: #AD9878;
$camel: #AD9878;
colors: { 'camel': '#AD9878' }