#370617
#9D0208
#E85D04
#FAA307
#9D0208 is a dark, highly saturated red color, closest to Cranberry and near Cranberry and Maroon. In OKLCH it has 44% lightness and 0.18 chroma at hue 28°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #9D0208 a natural choice for calls to action, sale banners, food and sports brands. It appears in 2 ColorSwoop palettes.
#9D0208rgb(157, 2, 8)hsl(358, 97%, 31%)0, 99, 95, 38--cranberry8.59:1 white · 2.45:1 blackWhite text passes WCAG AA on #9D0208 (8.59:1); black does not, so keep dark text off it.
For a calm scheme pair #9D0208 with its analogous neighbors #9C0254 and #9C4A02; for contrast use its complement #029C97 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--cranberry: #9D0208;
$cranberry: #9D0208;
colors: { 'cranberry': '#9D0208' }