#5A0A14
#9B1B30
#D64550
#F9DADD
#9B1B30 · Cranberry
Click to copy#9B1B30 is a medium, moderately saturated red color, closest to Cranberry and near Cranberry and Brick Red. In OKLCH it has 45% lightness and 0.16 chroma at hue 19°. Red suggests energy, urgency and appetite; it draws the eye faster than any other hue, which makes #9B1B30 a natural choice for calls to action, sale banners, food and sports brands. It appears in 2 ColorSwoop palettes.
Color codes click to copy
HEX
#9B1B30RGB
rgb(155, 27, 48)HSL
hsl(350, 70%, 36%)CMYK
0, 83, 69, 39CSS var
--cranberryContrast
8.1:1 white · 2.59:1 blackSimilar named colors
How to use #9B1B30
White text passes WCAG AA on #9B1B30 (8.1:1); black does not, so keep dark text off it.
For a calm scheme pair #9B1B30 with its analogous neighbors #9C1C71 and #9C461C; for contrast use its complement #1C9C87 as a small accent, and anchor everything with a neutral such as #F5F5F7.
--cranberry: #9B1B30;
$cranberry: #9B1B30;
colors: { 'cranberry': '#9B1B30' }