#7B3FA0 · near Grape

#7B3FA0 (RGB 123, 63, 160) is a medium, moderately saturated purple, closest to Grape and near Plum and Slate Blue. Purple suggests creativity, luxury and imagination; deep purples feel premium, light ones feel gentle, which makes #7B3FA0 a natural choice for beauty, creative tools and premium products. It appears in 2 ColorSwoop palettes. In OKLCH it has 49% lightness and 0.16 chroma at hue 310°.

Color codes click to copy

HEX#7B3FA0

RGBrgb(123, 63, 160)

HSLhsl(277, 43%, 44%)

CMYK23, 61, 0, 37

CSS var--grape

Contrast6.86:1 white · 3.06:1 black

Similar named colors

Grape #6F2DA8Plum #8E4585Slate Blue #6A5ACDPurple #800080Iris #5A4FCF

How to use #7B3FA0

White text passes WCAG AA on #7B3FA0 (6.86:1); black does not, so keep dark text off it.

For a calm scheme pair #7B3FA0 with its analogous neighbors #4B40A0 and #A04095; for contrast use its complement #65A040 as a small accent, and anchor everything with a neutral such as #F5F5F7.

CSSSCSSTailwind

--grape: #7B3FA0;

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Color card

Shades & tints

#190D20#311940#4A2660#623280#7B3FA0#9565B3#B08CC6#CAB2D9#E5D9EC

Color harmonies for #7B3FA0

Complementary

#7B3FA0#65A040

Analogous

#7B3FA0#4B40A0#A04095

Triadic

#7B3FA0#A07B40#40A07B

Split complementary

#7B3FA0#95A040#40A04B

Tetradic

#7B3FA0#A04B40#65A040#4095A0