#3C096C
#7B2CBF
#C77DFF
#E0AAFF
#7B2CBF · Grape
Click to copy#7B2CBF is a medium, moderately saturated purple color, closest to Grape and near Grape and Iris. In OKLCH it has 49% lightness and 0.21 chroma at hue 304°. Purple suggests creativity, luxury and imagination; deep purples feel premium, light ones feel gentle, which makes #7B2CBF a natural choice for beauty, creative tools and premium products. It appears in 5 ColorSwoop palettes.
Color codes click to copy
HEX
#7B2CBFRGB
rgb(123, 44, 191)HSL
hsl(272, 63%, 46%)CMYK
36, 77, 0, 25CSS var
--grapeContrast
7.11:1 white · 2.95:1 blackSimilar named colors
How to use #7B2CBF
White text passes WCAG AA on #7B2CBF (7.11:1); black does not, so keep dark text off it.
For a calm scheme pair #7B2CBF with its analogous neighbors #302BBF and #BF2BBA; for contrast use its complement #70BF2B as a small accent, and anchor everything with a neutral such as #F5F5F7.
--grape: #7B2CBF;
$grape: #7B2CBF;
colors: { 'grape': '#7B2CBF' }