#7B2CBF · near Grape

#7B2CBF (RGB 123, 44, 191) is a medium, highly saturated purple, closest to Grape and near Iris and Slate Blue. Purple suggests creativity, luxury and imagination; deep purples feel premium, light ones feel gentle, which makes #7B2CBF a natural choice for beauty, creative tools and premium products. It appears in 5 ColorSwoop palettes. In OKLCH it has 49% lightness and 0.21 chroma at hue 304°.

Color codes click to copy

HEX#7B2CBF

RGBrgb(123, 44, 191)

HSLhsl(272, 63%, 46%)

CMYK36, 77, 0, 25

CSS var--grape

Contrast7.11:1 white · 2.95:1 black

Similar named colors

Grape #6F2DA8Iris #5A4FCFSlate Blue #6A5ACDViolet #8F00FFPurple #800080

How to use #7B2CBF

White text passes WCAG AA on #7B2CBF (7.11:1); black does not, so keep dark text off it.

For a calm scheme pair #7B2CBF with its analogous neighbors #302BBF and #BF2BBA; for contrast use its complement #70BF2B as a small accent, and anchor everything with a neutral such as #F5F5F7.

CSSSCSSTailwind

--grape: #7B2CBF;

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Color card

Shades & tints

#190926#31124C#4A1A73#622399#7B2CBF#9556CC#B080D9#CAABE5#E5D5F2

Color harmonies for #7B2CBF

Complementary

#7B2CBF#70BF2B

Analogous

#7B2CBF#302BBF#BF2BBA

Triadic

#7B2CBF#BF7A2B#2BBF7A

Split complementary

#7B2CBF#BABF2B#2BBF30

Tetradic

#7B2CBF#BF302B#70BF2B#2BBABF