#4A148C
#7B1FA2
#BA68C8
#F3E5F5
#7B1FA2 is a medium, moderately saturated purple color, closest to Grape and near Grape and Purple. In OKLCH it has 45% lightness and 0.20 chroma at hue 313°. Purple suggests creativity, luxury and imagination; deep purples feel premium, light ones feel gentle, which makes #7B1FA2 a natural choice for beauty, creative tools and premium products. It appears in 1 ColorSwoop palette.
#7B1FA2rgb(123, 31, 162)hsl(282, 68%, 38%)24, 81, 0, 36--grape8.2:1 white · 2.56:1 blackWhite text passes WCAG AA on #7B1FA2 (8.2:1); black does not, so keep dark text off it.
For a calm scheme pair #7B1FA2 with its analogous neighbors #391FA3 and #A31F88; for contrast use its complement #47A31F as a small accent, and anchor everything with a neutral such as #F5F5F7.
--grape: #7B1FA2;
$grape: #7B1FA2;
colors: { 'grape': '#7B1FA2' }