#0F5C63
#2A8A8C
#9FD3CF
#F2F1EA
#FFE8DFLinen
#FFBFA7Melon
#DAD8FFPeriwinkle
#8D3F63Plum
Startup Plum & Melon is a vivid light, complementary color palette tagged modern, romantic, white. Linen and Plum sit nearly opposite on the color wheel, so the pairing has real energy; keep one as the accent. These are bold, punchy colors that need generous white space around them. Warm and cool hues are mixed, which adds depth.
Color codes click any value to copy
| Swatch | Name | HEX | RGB | HSL | OKLCH |
|---|---|---|---|---|---|
| Linen | #FFE8DF | rgb(255, 232, 223) | hsl(17, 100%, 94%) | oklch(94.7% 0.028 43) | |
| Melon | #FFBFA7 | rgb(255, 191, 167) | hsl(16, 100%, 83%) | oklch(85.7% 0.081 41) | |
| Periwinkle | #DAD8FF | rgb(218, 216, 255) | hsl(243, 100%, 92%) | oklch(89.6% 0.053 288) | |
| Plum | #8D3F63 | rgb(141, 63, 99) | hsl(332, 38%, 40%) | oklch(48.1% 0.114 353) |
Why it works and how to use it
It works because the lightness range is wide (40% to 94%), which gives clear hierarchy between background, content and accents. Try it for websites, presentations and branding.
- Background: Linen (#FFE8DF) is the lightest color, so it belongs on large surfaces.
- Text: Plum (#8D3F63) on #FFE8DF gives 5.91:1, passing WCAG AA.
- Primary: Melon (#FFBFA7) is the most saturated mid-tone; use it for buttons and links with a border or a darker shade for contrast.
- Accent: Periwinkle (#DAD8FF) for highlights, badges and hover states.
2 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Linen on Plum at 5.91:1.
Preview on a real UI see how the palette feels in context
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Design faster with Startup Plum & Melon
A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.
Primary action SecondaryCard title
Card title
Card title
Roles are assigned by lightness.
Color blindness simulation
#FFE8DF
#FFBFA7
#DAD8FF
#8D3F63
Color-blind check: under protanopia and tritanopia, Linen and Periwinkle become hard to tell apart, so do not rely on that pair alone to carry meaning.
Contrast check WCAG ratios between palette colors
| Pair | Sample | Ratio | Level |
|---|---|---|---|
#FFE8DF on #8D3F63 | Aa | 5.91:1 | AA |
#DAD8FF on #8D3F63 | Aa | 5.04:1 | AA |
#FFBFA7 on #8D3F63 | Aa | 4.39:1 | AA large only |
#FFE8DF on #FFBFA7 | Aa | 1.35:1 | Fail |
#FFE8DF on #DAD8FF | Aa | 1.17:1 | Fail |
#FFBFA7 on #DAD8FF | Aa | 1.15:1 | Fail |
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