#302D26Jet
#776C54Dove Gray
#C448CDAmethyst
#F6F4EFSmoke

Regal Amethyst & Dove Gray color palette

LuxuryMinimalGrayPurpleWhite
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Regal Amethyst & Dove Gray is a neutral-based color palette tagged luxury, minimal, gray. Amethyst is the only saturated color here, so it does all the talking against a neutral base. Neither washed out nor loud, it adapts to most contexts. The overall temperature is warm.

Color codes click any value to copy

SwatchNameHEXRGBHSLOKLCH
Jet#302D26rgb(48, 45, 38)hsl(42, 12%, 17%)oklch(29.8% 0.013 88)
Dove Gray#776C54rgb(119, 108, 84)hsl(41, 17%, 40%)oklch(53.5% 0.038 86)
Amethyst#C448CDrgb(196, 72, 205)hsl(296, 57%, 54%)oklch(62.1% 0.220 325)
Smoke#F6F4EFrgb(246, 244, 239)hsl(43, 28%, 95%)oklch(96.7% 0.007 89)

Why it works and how to use it

The palette holds together thanks to its neutral backbone and a strong light-to-dark ladder (95% down to 17% lightness). A natural fit for premium branding and packaging.

  • Background: Smoke (#F6F4EF) is the lightest color, so it belongs on large surfaces.
  • Text: Jet (#302D26) on #F6F4EF gives 12.5:1, passing WCAG AAA.
  • Primary: Amethyst (#C448CD) is the most saturated mid-tone; use it for buttons and links (3.71:1 against the background, fine for UI elements).
  • Accent: Dove Gray (#776C54) for highlights, badges and hover states.

2 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Jet on Smoke at 12.5:1.

Preview on a real UI see how the palette feels in context

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Design faster with Regal Amethyst & Dove Gray

A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.

Primary action Secondary
Card title
Card title
Card title
Roles are assigned by lightness.

Color blindness simulation

#302D26
#776C54
#C448CD
#F6F4EF

Color-blind check: all four colors stay distinguishable under protanopia, deuteranopia and tritanopia.

Contrast check WCAG ratios between palette colors

PairSampleRatioLevel
#302D26 on #F6F4EFAa12.5:1AAA
#776C54 on #F6F4EFAa4.71:1AA
#C448CD on #F6F4EFAa3.71:1AA large only
#302D26 on #C448CDAa3.37:1AA large only
#302D26 on #776C54Aa2.65:1Fail
#776C54 on #C448CDAa1.27:1Fail

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