#C0C0C0
#979797
#646464
#111111
#D9D7CFFog
#BEB9ACAsh
#706E66Dove Gray
#1A1A1ALicorice
New Season Ash & Dove Gray color palette
New Season Ash & Dove Gray is a muted neutral-based color palette tagged monochrome, minimal, gray. Fog is the only saturated color here, so it does all the talking against a neutral base. Every color is softened, so it works well as a background system for text-heavy layouts.
Color codes click any value to copy
Why it works and how to use it
It works because the lightness range is wide (10% to 83%), which gives clear hierarchy between background, content and accents. Try it for websites, presentations and branding.
- Background: Fog (#D9D7CF) is the lightest color, so it belongs on large surfaces.
- Text: Licorice (#1A1A1A) on #D9D7CF gives 12.08:1, passing WCAG AAA.
- Primary: Ash (#BEB9AC) is the most saturated mid-tone; use it for buttons and links with a border or a darker shade for contrast.
- Accent: Dove Gray (#706E66) for highlights, badges and hover states.
2 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Fog on Licorice at 12.08:1.
Preview on a real UI see how the palette feels in context
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Design faster with New Season Ash & Dove Gray
A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.
Primary action SecondaryCard title
Card title
Card title
Roles are assigned by lightness.
Color blindness simulation
#D9D7CF
#BEB9AC
#706E66
#1A1A1A
Color-blind check: all four colors stay distinguishable under protanopia, deuteranopia and tritanopia.
Contrast check WCAG ratios between palette colors
| Pair | Sample | Ratio | Level |
|---|---|---|---|
#D9D7CF on #1A1A1A | Aa | 12.08:1 | AAA |
#BEB9AC on #1A1A1A | Aa | 8.89:1 | AAA |
#D9D7CF on #706E66 | Aa | 3.54:1 | AA large only |
#706E66 on #1A1A1A | Aa | 3.41:1 | AA large only |
#BEB9AC on #706E66 | Aa | 2.61:1 | Fail |
#D9D7CF on #BEB9AC | Aa | 1.36:1 | Fail |
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