What are the hex codes in the Bold Indigo & Plum palette?

The Bold Indigo & Plum color palette consists of Ballet #F5D1FF, Amethyst #AB70BB, Plum #7E4DA2, Indigo #5E007F.

How should I use the Bold Indigo & Plum palette on a website?

Use Ballet #F5D1FF as the background, Indigo #5E007F for text, Amethyst #AB70BB for buttons and links, and Plum #7E4DA2 for accents. 1 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Ballet on Indigo at 8.67:1.

Which colors in Bold Indigo & Plum have enough contrast for text?

The highest-contrast pair is #F5D1FF on #5E007F with a ratio of 8.67:1, which passes WCAG AA for normal text.

#F5D1FFBallet

#AB70BBAmethyst

#7E4DA2Plum

#5E007FIndigo

Bold Indigo & Plum color palette

Cold Purple

Color codes click any value to copy

Name	HEX	RGB	HSL	OKLCH
Ballet	`#F5D1FF`	`rgb(245, 209, 255)`	`hsl(287, 100%, 91%)`	`oklch(90.5% 0.073 319)`
Amethyst	`#AB70BB`	`rgb(171, 112, 187)`	`hsl(287, 36%, 59%)`	`oklch(63.5% 0.126 319)`
Plum	`#7E4DA2`	`rgb(126, 77, 162)`	`hsl(275, 36%, 47%)`	`oklch(51.3% 0.138 309)`
Indigo	`#5E007F`	`rgb(94, 0, 127)`	`hsl(284, 100%, 25%)`	`oklch(36.4% 0.181 313)`

Why it works and how to use it

Bold Indigo & Plum is a vivid monochromatic color palette tagged cold, purple. A monochromatic set: the same hue family from Indigo down to Ballet. Saturation runs high, so use the brightest color sparingly and let the others carry the surface area.

The palette holds together thanks to its monochromatic hue relationship and a strong light-to-dark ladder (91% down to 25% lightness). A natural fit for websites, presentations and branding.

Background: Ballet (#F5D1FF) is the lightest color, so it belongs on large surfaces.
Text: Indigo (#5E007F) on #F5D1FF gives 8.67:1, passing WCAG AAA.
Primary: Amethyst (#AB70BB) is the most saturated mid-tone; use it for buttons and links with a border or a darker shade for contrast.
Accent: Plum (#7E4DA2) for highlights, badges and hover states.

1 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Ballet on Indigo at 8.67:1.

Preview on a real UI see how the palette feels in context

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Design faster with Bold Indigo & Plum

A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.

Primary action Secondary

Card title

Roles are assigned by lightness.

Color blindness simulation

#F5D1FF

#AB70BB

#7E4DA2

#5E007F

Color-blind check: all four colors stay distinguishable under protanopia, deuteranopia and tritanopia.

Palette card

Contrast check WCAG ratios between palette colors

Pair	Sample	Ratio	Level
`#F5D1FF` on `#5E007F`	Aa	8.67:1	AAA
`#F5D1FF` on `#7E4DA2`	Aa	4.45:1	AA large only
`#AB70BB` on `#5E007F`	Aa	3.24:1	AA large only
`#F5D1FF` on `#AB70BB`	Aa	2.68:1	Fail
`#7E4DA2` on `#5E007F`	Aa	1.95:1	Fail
`#AB70BB` on `#7E4DA2`	Aa	1.66:1	Fail

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