What are the hex codes in the Amber Alert palette?

The Amber Alert color palette consists of Licorice #1A1A1A, Pumpkin #FF7B00, Amber #FFB700, Buttercream #FFF3D6.

How should I use the Amber Alert palette on a website?

Use Buttercream #FFF3D6 as the background, Licorice #1A1A1A for text, Pumpkin #FF7B00 for buttons and links, and Amber #FFB700 for accents. 3 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Licorice on Buttercream at 15.78:1.

Which colors in Amber Alert have enough contrast for text?

The highest-contrast pair is #1A1A1A on #FFF3D6 with a ratio of 15.78:1, which passes WCAG AA for normal text.

#1A1A1ALicorice

#FF7B00Pumpkin

#FFB700Amber

#FFF3D6Buttercream

Amber Alert color palette

Warm Vibrant Black Orange Yellow

Color codes click any value to copy

Name	HEX	RGB	HSL	OKLCH
Licorice	`#1A1A1A`	`rgb(26, 26, 26)`	`hsl(0, 0%, 10%)`	`oklch(21.8% 0.000 0)`
Pumpkin	`#FF7B00`	`rgb(255, 123, 0)`	`hsl(29, 100%, 50%)`	`oklch(72.4% 0.189 51)`
Amber	`#FFB700`	`rgb(255, 183, 0)`	`hsl(43, 100%, 50%)`	`oklch(82.5% 0.171 80)`
Buttercream	`#FFF3D6`	`rgb(255, 243, 214)`	`hsl(42, 100%, 92%)`	`oklch(96.6% 0.040 88)`

Why it works and how to use it

Amber Alert is a vivid monochromatic color palette tagged warm, vibrant, black. All four colors sit within 14° of hue, so the scheme reads as one color explored across light and dark. These are bold, punchy colors that need generous white space around them. The overall temperature is warm.

It works because the lightness range is wide (10% to 92%), which gives clear hierarchy between background, content and accents. Try it for websites, presentations and branding.

Background: Buttercream (#FFF3D6) is the lightest color, so it belongs on large surfaces.
Text: Licorice (#1A1A1A) on #FFF3D6 gives 15.78:1, passing WCAG AAA.
Primary: Pumpkin (#FF7B00) is the most saturated mid-tone; use it for buttons and links with a border or a darker shade for contrast.
Accent: Amber (#FFB700) for highlights, badges and hover states.

3 of 6 color pairs pass WCAG AA (4.5:1); the strongest is Licorice on Buttercream at 15.78:1.

Preview on a real UI see how the palette feels in context

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Design faster with Amber Alert

A palette preview that turns four colors into a page, so you can judge hierarchy, contrast and mood before you commit.

Primary action Secondary

Card title

Roles are assigned by lightness.

Color blindness simulation

#1A1A1A

#FF7B00

#FFB700

#FFF3D6

Color-blind check: all four colors stay distinguishable under protanopia, deuteranopia and tritanopia.

Palette card

Contrast check WCAG ratios between palette colors

Pair	Sample	Ratio	Level
`#1A1A1A` on `#FFF3D6`	Aa	15.78:1	AAA
`#1A1A1A` on `#FFB700`	Aa	9.97:1	AAA
`#1A1A1A` on `#FF7B00`	Aa	6.7:1	AA
`#FF7B00` on `#FFF3D6`	Aa	2.36:1	Fail
`#FFB700` on `#FFF3D6`	Aa	1.58:1	Fail
`#FF7B00` on `#FFB700`	Aa	1.49:1	Fail

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